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Buckle up for the BEST car promo ever!

25 April 2013 No Comment

“So what are you waiting for… DRIVE!”

Oh how you’ll be wishing you were in the driving seat accelerating into the sunset by the end of this super-fast, super-charged promo for the new F-Type Jaguar.

The unmistakable, throaty roar of its V8 in the opening scenes of new film ‘Desire’ will make you crank up the volume as we join award-winning actor Damian Lewis as he cruises through barren desert landscapes in a car which has such presence on screen you almost don’t notice who is driving it.

Jaguar F-Type gets the Hollywood steer with Ridley Scott’s new movie

He’s in the middle of nowhere, on a road to nowhere…but just like the desert roads this is real twist of a tale tanked to the brim with betrayal, retribution, passion and greed. Where what appears to be a simple car delivery takes a dangerous action-packed turn thanks to a glamorous, femme fatale whose lipstick matches the glossy sheen of the car.

‘Desire’ is an adrenalin-fueled thrill-ride behind the wheel of what is perhaps one of the most anticipated car launches in recent years. It’s a mini-movie which has everything, for a car which epitomizes everything you love about Jaguar.


Legendary action director Ridley Scott’s company behind the cameras, a leading man who may not be who he seems, a seductive beauty who definitely isn’t, guns, gangsters…and a car which literally steals the screen from anyone and anything else as soon as you hear the engine start.

Get behind the wheel of the new F-Type in this amazing mini-movie

If there was any car deserving of such a Hollywood style-stunt then the new F-TYPE is definitely it. The ‘Desire’ of the title isn’t the money in the briefcase, or the simmering, passionate tension between the main characters…it is of course, the car itself. And yes, you will fall head over heels.


But as singer Lana Del Rey’s soothing, sultry voice sings us out as the car heads into the sunset – with a specially-written, Bond-style ballad no less – you may find yourself with a couple of burning questions…

One: Where can I see this magnificent machine up close for myself…and two: How could they let a car this beautiful get covered in so much sand!

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