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Ministers planning £2 million Green Deal campaign

28 September 2012 No Comment

The government is set to launch a ‘national communications campaign’ to promote its new Green Deal energy efficiency initiative, marking a partial U-turn by ministers, reports businessgreen.com.

Despite ministers and a government department (Department of Energy and Climate Change) claiming it should be the responsibility of the private sector to publicise the Green Deal, it appears the government has decided this should not be the case.

green-deal-housing-2

Investing in a communications campaign

BusinessGreen notes that the government is actually working on a communications campaign worth £2 million in a bid to market the Green Deal, which installs green services like solar panels, cladding panels and cavity insulation for no upfront cost.

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Public engagement crucial to success of the Green Deal

Faye Scott, head of research at Green Alliance, welcomed the news:

“This is welcome evidence that the government not only recognises how essential public engagement will be to the success of the Green Deal, but [also] how vital its own role is.”

“Some form of national communication about the Green Deal is necessary to provide consumers with clarity in the face of multiple offerings and in light of the other energy policies also targeting them. We hope this planned campaign will be a significant step towards meeting that need,” she added.

Marketing the Green Deal

The U-turn comes as the Office of Fair Trading noted there needs to be more competition in the home insulation market ahead of the start of the Green Deal programme, reportsconstructionenquirer.com.

Author: Ashley Curtis   Date Written: 23 Sept 2012

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