Uncertainty and confusion is proving to be a hindrance in the uptake of the Green Deal, according to a new survey by the UK’s leading business standards body.

The BSI suggests that while one in five home-owners is set to participate in the deal, which launches in October, the majority admit that they still don’t know enough about the scheme; with uncertainty remaining ‘significantly high’, reports greenwisebusiness.co.uk.

Around 60 per cent said they were ‘unsure’ about the Green Deal, mainly because they did not know enough about the initiative.

Energy efficiency serves

The Green Deal aims to cut energy bills and carbon emissions from properties by making energy efficiency services – such as solar power or interior cladding – affordable for all. Customers will be able to invest in initiatives with no upfront payment, as the cost is paid back through savings achieved by the improvements.

Consumer understanding of the Green Deal

In addition, the creation of a Kitemark could be a measure that might increase confidence and enhance consumer understanding of the scheme, as 70 per cent of customers were aware of the Kitemark being a trusted source of quality, reports solarpowerportal.co.uk.

Reassurance to increase take up of the scheme

Howard Kerr, chief executive of BSI, commented on the certification:

“We believe the launch of a new Kitemark, a mark which the public recognises as a symbol of trust and reassurance, will help drive interest and take up of the scheme.”

Author: Ashley Curtis Date Written: 10 August 2012