Tata Steel is comin’ to town
Bored of corporate Christmas cards? Check out this seasonal greeting from Tata Steel.
Clearly inspired by festive favourites like The Polar Express and The Snowman, it takes you on a wonderful, wintery, CGI journey through all of the company’s different markets, set to a stunning, seasonal soundtrack which really does capture the holiday spirit.
The video of course isn’t just a Christmas greeting. It’s also designed to tell you about all the different, everyday ways which Tata Steel is quietly making a difference.
From the trains carrying the Christmas post, to families flying across the sea to be reunited with loved ones….all the things which you probably take for granted at this time of year but which couldn’t happen without companies like Tata Steel which make, in essence, the very fabric of our lives.
Together we make the difference
At the very end of the video, the message ‘Together We Make The Difference’ follows after sparkling seasonal greetings for every language from every country where you’ll find Tata Steel, which has operations across the globe – something which even Santa would be envious of.
Why that strapline? Tata Steel may be the raw material used to build some of the most amazing planes, trains and automobiles (along with buildings, ships and a whole host of other steel-based creations) but it’s when it’s working together with its clients that the magic truly happens.
Showing what true corporate Christmas spirit is all about
Because this Christmas, Tata Steel has recognised that the most important message to get out there isn’t the size of its business, or how great it is. It’s about how they make their clients great. Celebrating their success, not their own. So Santa hats-off to Tata Steel.
‘Tis the season to be thankful…and Tata Steel has shown what true corporate Christmas spirit is all about.