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Tata Steel worker shows her metal in new #lovesteel campaign

30 October 2013 No Comment

Do you want a job with lifelong career prospects? One that allows you to build on your talents and travel anywhere in the world? It’s not a pipe-dream, it’s the steel industry – and fronting a new global campaign to inspire the engineering talent of tomorrow is young Tata Steel engineer Sonja Pitstra.

Netherlands-based Sonja, a production assistant in Cold Mill/Pickling Line 22 at Tata Steel’s IJmuiden steelworks, shares her passion for her job in the first of three YouTube videos created for the World Steel Association’s #lovesteel campaign.

Engineering a great career in the steel industry

In her starring role, Sonja explains just why she finds her career with Tata Steel so motivational, giving her the opportunity to literally shape the world around her with a company known for its pioneering development of new technologies and use of steel.

Engineer builds interest in steel career as star of new #lovesteel campaign

Tata Steel already has many schemes in place to attract the talent of tomorrow, including its new Industrial Cadets scheme aimed at 12-14 year olds, developed in conjunction with HRH The Prince of Wales, and its successful Apprenticeship scheme which helps young people build the foundations for a career in the steel industry.


So it’s a natural fit for Europe’s second-largest steel producer to work with the World Steel Association – which represents 170 steel producers across the world – on its #lovesteel campaign, helping to engineer more interest in a career that is not only inspirational and innovative but truly allows people to secure a solid future.

Tata Steel engineer shows how to build yourself a solid future


More short films will be unveiled in the coming months by the World Steel Association for its #lovesteel campaign, as more young professionals like Sonja share their experiences of working in the global steel industry.

Watch Sonja tell her story here.

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