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Tetley serves Kuwait shoppers a taste of virtual tea

7 November 2013 No Comment

You’ll be wanting to check out this amazing hologram ‘tea lady’, demonstrating products in supermarkets in Kuwait.

The 3D virtual technology has been brewed up by global tea specialists and Great Britain tea favourite Tetley, to help shoppers understand how to use its innovative drawstring tea bags, as well as educating tea tipplers about the Tetley tea story from leaf to cup.

tetley-tea-hologram-lady

Tetley tea stirs up product interest with Hologram Tea Lady

It’s life-size virtual ‘tea assistants’ will show buyers just how to extract every drop of flavor from the tea using the drawstring bags, which are not only mess-free but can even be microwaved for the perfect brew.

The holograms will also explain the different blends on offer including Tetley Strong for full-on flavour; the lighter, refreshing Tetley Light; Pure Green tea and Green Mint tea, made using steamed leaves for a smoother taste.

It’s the first time Tetley has brought the revolutionary hologram technology to life in the Middle East, with the tea assistants serving up their unique style of tea tips and advice across 10 different Co-op stores in Kuwait.

Tetely tea pours investment into hologram technology for in-store demos

By pouring investment into the latest technology, and its tea blends, there’s no doubt Tetley is heating up the tea market in the Middle East. Check out the hologram for yourself – it’s certainly brewing up a storm in a tea cup with shoppers!

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